Sunday, November 22, 2009


Happy monday to everyone. I am proud to introduce the next Pop Up Lunch prototype: The Cuphook (pronounced "Kapook"). I am not sold on the name so if anyone has a better idea, I am all ears. Happy Hooks?

Short term next steps: add color, maybe rubber. Long term: Janette Sadik-Khan, let's talk.

Thank you, Minos Tzouflas, for your welding prowess and Dave Steinvurzel, for thinking of the pegboard as inspiration and, for your ever clever naming ideas ("The Hook Up").


  1. If you want to keep the name simple, "The Cuphook" is effective. "The Hook Up" is also good, but to make a pun out of it and to make its FUNction more apparent, "The Hookcup" might be an effective alternative.

    other ideas: Hook, Line, and Drinker; Hook, Line, and Drink 'er; Hook Thine and Drinker; Hook Thine, and Drink 'er; Hook, Dine, and Drinker; Hook, Dine, and Drink 'er; Hook, Not Stirred

    "Hang and Drink" or "Hang 'n' Drink" might be effective at conveying the prototype's functions and also at connoting social connectedness--keeping company with others.

    Maybe someday, your MET (mobile eating tools) will be sufficiently ubiquitous that people will be saying "Let's Pop-Up today" or "Let's streat." People won't just be meeting to eat, but they'll be eating to meet (and linking to drink and drinking to link).

  2. thanks fortified! i like the MET acronym...

  3. Hi. I'm from an Australian magazine called MiNDFOOD. I would like to include your project in an upcoming issue of my magazine. Could you please email me on to discuss images/interview. Many thanks! Alicia.

  4. HEY!

    I made something like that for a prototype! Great minds think alike.

  5. Just came across your blog and all I say is wow. I really respect the simple, cleverness of your cup hook. Please post more stuff.