Sunday, November 22, 2009

Hooktastic











































Happy monday to everyone. I am proud to introduce the next Pop Up Lunch prototype: The Cuphook (pronounced "Kapook"). I am not sold on the name so if anyone has a better idea, I am all ears. Happy Hooks?

Short term next steps: add color, maybe rubber. Long term: Janette Sadik-Khan, let's talk.

Thank you, Minos Tzouflas, for your welding prowess and Dave Steinvurzel, for thinking of the pegboard as inspiration and, for your ever clever naming ideas ("The Hook Up").

5 comments:

  1. If you want to keep the name simple, "The Cuphook" is effective. "The Hook Up" is also good, but to make a pun out of it and to make its FUNction more apparent, "The Hookcup" might be an effective alternative.

    other ideas: Hook, Line, and Drinker; Hook, Line, and Drink 'er; Hook Thine and Drinker; Hook Thine, and Drink 'er; Hook, Dine, and Drinker; Hook, Dine, and Drink 'er; Hook, Not Stirred

    "Hang and Drink" or "Hang 'n' Drink" might be effective at conveying the prototype's functions and also at connoting social connectedness--keeping company with others.

    Maybe someday, your MET (mobile eating tools) will be sufficiently ubiquitous that people will be saying "Let's Pop-Up today" or "Let's streat." People won't just be meeting to eat, but they'll be eating to meet (and linking to drink and drinking to link).

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  2. thanks fortified! i like the MET acronym...

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  3. Hi. I'm from an Australian magazine called MiNDFOOD. I would like to include your project in an upcoming issue of my magazine. Could you please email me on alicia@mindfood.com to discuss images/interview. Many thanks! Alicia.

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  4. HEY!

    I made something like that for a prototype! Great minds think alike.

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  5. Just came across your blog and all I say is wow. I really respect the simple, cleverness of your cup hook. Please post more stuff.

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